Online Marketing Resources Guide
Here is a list of the industry standard tools for online marketing. These tools/resources are laid out in three sections: first the best tools for establishing/developing a website or web presence, second those tools used for marketing & driving traffic to your website, then thirdly those tools used for monitoring your website and converting visitors into customers. Almost all online marketing companies will be making use of most or all of these tools. Many of these tools/resources can and should be used by business to help develop and expand their online presence. For small businesses looking to get started on the web be sure to take a look at our review of web hosting.BRINGING YOUR BUSINESS ONLINE
BEST Content Management Systems for most small businesses
http://wordpress.org/ (recommended)
http://www.joomla.org/
Telecommunnications
http://ringroost.com/ (recommended)
http://www.ringroost.com/how-to-setup-a-pbx.php (Setup your own phone system/PBX)
BEST Content Management System for E-commerce (product sales directly over the web)
http://www.magentocommerce.com/
Website Hosting platforms (Recommended alternative to using a website builder platform)
http://www.hostmonster.com/ (recommended)
http://www.hostgator.com
http://www.bluehost.com
Website builder platforms (for quick/simple websites)
http://www.wordpress.com (recommended)
http://www.wix.com
http://webs.com
Free wordpress hosting from Woodstitch (best for testing out wordpress)
http://www.woodstitch.com/free-wordpress-hosting.php
WordPress plugin for fast site
http://wordpress.org/extend/plugins/w3-total-cache/
Site testing tool for various site issues
http://www.woorank.com
RSS reader (for subscribing to websites)
http://www.google.com/reader
Site to find good/cheap freelance workers (design/programming/logo.s)
http://www.freelancer.com/
https://www.elance.com
https://www.odesk.com
For getting written content (articles/text context)
http://www.textbroker.com/
Top Social Media platforms
https://www.facebook.com/
https://twitter.com/
https://plus.google.com/
http://www.youtube.com/
http://pinterest.com/
http://www.linkedin.com/
https://www.tumblr.com/
Advanced twitter search (search keywords in your industry and engage with customers ex: .nice high heels.)
http://twitter.com/search-advanced
Tactics for getting facebook friends
http://www.squidoo.com/how-to-get-facebook-likes-ways-to-get-more-facebook-fans-or-friends
Social Media management tools.
http://hootsuite.com/
DRIVING TRAFFIC TO YOUR WEBSITE
Backlink building
research competition . http://alexa.com
Directory submission . http://www.easysubmits.com/
Press release . http://www.prweb.com/
Article Submission . http://ezinearticles.com/
Complete list of backlink building tactics . http://pointblankseo.com/link-building-strategies
Localized Marketing
Google Local Business (IMPORTANT . GET ON GOOGLE MAPS)
www.google.com/placesforbusiness
Affiliate Marketing (have other people sell your product)
http://www.problogger.net/archives/2012/06/29/10-popular-affiliate-programs-for-small-and-medium-sized-blogs/
Newsletters
http://www.icontact.com/ (industry standard/more robust)
http://mailchimp.com/ (quick setup/cheap)
Video Sharing
http://netprofitstoday.com/blog/10-video-upload-sites/
Paid Advertising
Facebook Marketing
https://www.facebook.com/ads/create/ (create a facebook addvertisement)
http://www.wildfireapp.com/ (create a facebook promotion)
Advertising on Google
https://adwords.google.com (show up in google search)
CONVERTING TRAFFIC INTO CUSTOMERS
Analyzing your traffic
http://www.google.com/analytics/
Monitoring your website health
https://www.google.com/webmasters/tools/
Advanced SEO tactics
http://www.blackhatworld.com/ (best forum for learning SEO/onling marketing)
Facebook
Twitter
Linkedin
Google +
Youtube